How Female Perspective Influences Web and Marketing Success

Women are everywhere! Forbes published this article last year regarding why companies would be remiss if they did not market to women. 

Most of us are shopping online daily and are loyal to brands. We are more willing than men to gain insight from how-to videos. And single women are twice as likely their male counterparts to purchase a home. Why not market to a population that is willing to relinquish their earnings to entities they will gain immediate gratification, learn from, and find comfort in?

– Rita Foss, Co-founder and Advisor

Taking both the male and female perspectives into account when designing websites is an absolute necessity. Both genders look at things differently and are appealed to by different things. The same image or styling for a man might be seen differently by a woman. The appeal to click on something, go deeper into a website, or to purchase an item could be totally different for a woman than for a man. 

However, we only build one website and need to find a balance between the two if we are marketing to both sexes. Finding that balance is an art (and probably a science!) that comes with experience and understanding.

– Brandon Vreeman, Front End Developer