Why Email Marketing Is Still Important in 2021

Connects with your audience.

Cost-effective!

It may seem like everyone spends their time on one social platform or another, but with 4 billion email users worldwide, email marketing is still a powerful way to connect with your customers. In fact, email marketing has the highest ROI compared to other marketing methods. With roughly $44 earned for each $1 spent on email marketing, neglecting email marketing is depriving your business of high returns. A solid email marketing plan from Ironistic can help your business capture these ROIs.

– Sylvia Foerster, Creative Manager

Market products and events.

Engage customers in a more meaningful way.

Email marketing is one of the most cost-effective digital marketing strategies with one of the highest ROIs. It allows you to create personalized and custom experiences, which engages customers in a more meaningful way. This is even more important during this time when people are looking for more engagement and ways to connect with others.

– Mary Ann Jacobsen, Human Resources

Essential marketing tactic.

Email marketing isn’t new or ground-breaking but remains an essential marketing tactic in 2021 for most businesses. Since the global pandemic, people are spending more time online than ever before to reduce the risk of exposure by limiting their time away from home. Email marketing is an optimal way to connect with your target audience in a personalized way. Email marketing platforms have come a long way over the years, allowing you to segment your audience list for more targeted messaging based on their interests, incorporate personalization, automation, and more. A well-defined email marketing strategy can reap great results when implemented and managed correctly.

– The Ironistic Team

We live in a technological era!

Because everyone is glued to their phones! Depending on his or her generation, your target audience members are likely to over-subscribe or unsubscribe to many email lists. Who do you need to focus on? A/B testing goes hand-in-hand with the importance of email marketing and understanding your audience’s wants and needs. Over the holidays, many people hit unsubscribe on sales and deals they weren’t interested in anymore. If you’re still getting through to your target group, you have a chance to engage with them through the content in your email and get to your end result. This tracking of user engagement can help you with website updates, UX, lead gen… you name it! Don’t give up on email yet, it can still be a really valuable digital platform in 2021.

– Sarah Kelley Engeset, Sr. Digital Strategist

Email marketing increases customer engagement.

Reaches customers anywhere at any time.

Email marketing is still one of the quickest ways to get important content in front of your customers or target audience. Because nearly everyone still uses email on a regular basis, it’s a medium that’s only growing in popularity and effectiveness. Not only is it affordable and easy to set up, but because more than half of emails are opened on a mobile device, you can reach people anywhere at any time.

– The Ironistic Team

Email marketing is relevant.

Email marketing isn’t going anywhere in 2021! Emails are still an excellent, cost-effective way to build stronger brand awareness, keep your customers engaged, and drive them to take action.

– The Ironistic Team