The redesign of the new Ironistic site is a wonderful representation of the evolution of our organization and the industry overall. Websites need to be designed to be aesthetically pleasing as well as highly functional. I think we accomplished both at an elite level that truly showcases the direction the industry overall is going to blend brand, motion graphics, content, and typography.
Content is king, period. But why not make it look amazing and function seamlessly within the constructs of the website? That was our focus during this project: to give the users the ability to have an experience that was catered to their specific needs.
By building in personas into the build process and target specific messaging for each vertical we can get to the heart of the need our clients, prospects and employees need from our services. That is how you talk to your customers vs talking at them. All too often organizations try to make their customers fit into a specific set of services; that is incorrect. You must build the experience and services around their organization to truly make a profound impact on their organization.
Our new site represents the path forward in the digital space as to how to market your organization in a logical, functional, and intuitive way. We are excited to share our knowledge and experiences with our customers to make the same impact on their organization that we did for our own.
– Jared Elliott, Co-Founder & CEO
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