How to Find and Use the Right Hashtags on Social Media

I’ve had a debate on one of the organizations I volunteer for. The debate is whether to use hashtags with a lot of traffic across the board or to use hashtags that are unique to our organization.

Hashtags with a lot of traffic across the board have many people searching for them, and they might accidentally stumble across your post. This could result in leads coming into your business that you never would have procured otherwise. The downside is that you will be in a huge pool with a lot of other people using that same hashtag and might be a needle in a haystack.

Hashtags that are unique to your organization makes it super easy for users to find your posts because you are the only one using it. The downside is that the general public isn’t searching for your unique hashtag and likely won’t find you by accident.

My solution – do some research and combine both of these tactics. Don’t go for the SUPER popular hashtags, but focus on medium traffic hashtags that fit what you are posting about. You can also use your unique hashtag so the people loyal to you can easily find your posts.

– Brandon Vreeman, Front End Developer