Holiday Marketing Campaign Ideas for Small Businesses

I am a big believer in social giveaway campaigns! During the holidays, people are looking for these types of giveaways in hopes of winning something special for a loved one. These types of campaigns can help ramp up your social following and consumer engagement. By requesting users to follow, share, and tag people in your post, you are broadening your overall following as well as gaining major exposure with all the user-generated content. When they share to their followers, you are hitting the eyes of an audience that would have been otherwise unreached.

– Kelsey LaCourse, Project Manager

One campaign we’re running for a client is a challenge to feel grateful throughout the holiday season. Six weeks — starting before Thanksgiving and taking you into the New Year — challenging individuals to reflect on what they’re grateful for and end the year on a high note. This particular client is a yoga company — Bryan Kest Power Yoga, you should check them out! — but I bet that many other companies could use the time for their teams and clients to reflect on being grateful for engaging partnerships, working relationships that are full of laughter, and the hard work that has led to achieving end-of-year goals.

– Sarah Kelley Engeset, Sr. Digital Strategist

Your goal with a holiday campaign should be to figure out how to stand out during a time when customers are bombarded with marketing campaigns and their own festive to-do lists! Depending on your product/service and your goals, there are so many cool ideas to stand out with holiday campaigns. But one thing we know works is adding a personal, human touch to your marketing. Show the friendly faces of your employees, show how you’re giving back, show appreciation to your amazing customers!

– The Ironistic Team

Due to shipping and supply chain issues, I think there needs to be a greater focus than ever before on urgency and not waiting until the last minute as many stores are struggling with keeping shelves full leading into the holiday season. I think many campaigns can also focus on bringing friends and family together again as many celebrated in a much smaller way than last year.

– Sylvia Foerster, Creative Manager

Celebrate your people — your staff, your clients, your partners. It’s been a crazy couple of years, and this is a good season to show appreciation to those that have worked with/for you during these trying times. Create a cool social campaign where you can highlight your staff and/or your clients and publicly say, “Thank You!”

– Chris Foss, Co-Founder & President