E-commerce and Retail Digital Marketing Strategies for 2025
Ironistic gives you the lowdown on retail digital marketing strategies to ring in the New Year with an integrated plan…
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This is going to be a transformational year in Google Ads in ways that weren’t predicted at the close of 2019.
For businesses that are in a position to keep their doors open and continue business as usual during COVID-19, this is the time to run a strong Pay-Per-Click campaign.
Competition (or lack thereof)
What you pay on Google to run ads is called a cost-per-click (CPC). Meaning, you are paying every single time a user clicks on your ad. If a user sees your ad but does not click, you don’t pay. The more people bidding on the same keywords in the same location as your business, the more each bid (read: click) will cost you. Right now, more businesses than ever before are pausing marketing efforts which means the bidding war for many industries is at an all-time low.
Now more than ever, you need high-level paid search management with experts who do not use automatic bidding or ad changing software. With many unknowns, it’s critical your messaging remains relevant, appropriate and most importantly, meets your campaign’s marketing goals.
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