Communications Firms and Marketing Agencies: Why We Love Partnering Together!

In today’s digital age, it is more important than ever for businesses to have a strong online presence. While communications and marketing agencies may seem like they are competing with each other, they actually make great partners. These two types of businesses have different strengths, but when they work together, that’s where the magic happens. In this article, we share the differences between communications vs. marketing and how communications firms and digital marketing agencies can collaborate together. 

Here at Ironistic, we focus heavily on website development and digital marketing services like SEO, SEM, email marketing, analytics/conversion tracking, social campaigns, and more. This is a small part of the overall communications umbrella that most communications firms offer. 

When digital marketing and communications come together, we offer, well, everything! By teaming up, we can create a comprehensive marketing strategy that reaches our clients’ target audiences on a larger scale within the digital space. We value the partnerships we have with communications firms!

Communications vs. Marketing

Let’s begin with a breakdown of communications vs. marketing:

• Communications firms are experts in building and maintaining relationships with key stakeholders, including the media, investors, and the general public. They have a deep understanding of how to craft messages that resonate with different audiences.
• Digital marketing agencies are experts in using digital channels to reach and engage with customers. They have a deep understanding of search engine optimization (SEO), content writing, social media, PPC, web development, and other digital marketing strategies.

How Communications and Marketing Agencies Work Together

When communications firms and digital marketing agencies collaborate they can create a powerful marketing force that helps businesses achieve their goals on a larger scale. Here are a few ways that these two types of businesses can collaborate:

• SEO: Communications firms can partner with digital marketing agencies for SEO visibility with content that is well-written and informative. This content can help businesses rank higher in search engine results pages (SERPs), which can lead to more website traffic.
• Content writing: Digital marketing agencies can help communications firms by providing fresh and engaging content writing that will appeal to their target audiences. This content can help businesses build relationships with their stakeholders and drive more traffic to their websites.
• Brand strategy: Communications firms and digital marketing agencies can collaborate on brand strategy and create a cohesive brand identity that is reflected in all of the business’s marketing efforts. This can help businesses build trust and credibility with their customers.
• Social media: Communications firms and digital marketing agencies can also work together on social media marketing by creating and managing social media accounts that are engaging and informative. This helps businesses connect with their target audiences and build relationships with them.
• Media relations: Communications firms can support digital marketing agencies with media relations by building relationships with journalists and other media outlets. This can help businesses get their stories in front of a wider audience.
• Graphic design: Digital marketing agencies can help communications firms with graphic design, delivering eye-catching and effective visuals that can be used in marketing materials. Great design empowers brand identity and helps businesses stand out from the competition.
• Web development: Digital marketing agencies can also help communications firms with web development and hosting services by creating websites that are user-friendly and effective. This can help businesses raise their profile, attract new customers, and convert leads into sales.
• Email marketing: Marketing agencies and communications firms rely on email marketing as a key aspect of their digital strategies. Collaborating together on powerful messaging and design can increase open rates and sales conversions. 
• Paid Ad Management: Communications and marketing work hand-in-hand when it comes to paid ad management, including PPC and social media. Marketing agencies can leverage their copywriting skills, drawing attention of the reader with their compelling content, while communications firms target the defined audience. 

Benefits of a Digital Marketing and Communications Partnership

Ok, so we told you how we can work together. Now let’s share why we should work together! Here are the benefits of a communications firm collaborating with a digital marketing agency:

• Increased reach: By combining communications and marketing services, we can reach a wider audience with our messages.
• Improved credibility: With two experts in the digital space working together, it increases credibility and trust between our teams and our clients.
• More creative ideas: With two teams working on marketing strategies, we are more likely to come up with creative and innovative ideas that will help our clients stand out from their competition.
• Better results: When communications firms and digital marketing agencies team up, we are more likely to get better results with marketing campaigns. This is because each has its own area of expertise and can work together to create a comprehensive strategy that will reach each client’s target audience and achieve their goals.

Ironistic’s Approach to Partnering with Communications Firms

We live in the age of digital information technology, and communications firms are hungry to revolutionize how we interact with clients, brands, and each other. While communications firms deal with various methods to work online and offline through advertising, messaging, collateral materials, websites, and content generation, they can add a la carte side dishes of value to their services by partnering with digital marketing professionals, like Ironistic. 

Website Design, Maintenance, and Hosting

As a communications partner, our motivation is to provide the data science behind the scenes and assemble optimal website design, hosting, database integrations, and website maintenance. 

When we work with communications firms, we consider not only their immediate business goals but also ideas based on what the client needs and expects. In other words, we aren’t just web geeks but digital experts that understand the business goals behind communication campaigns. That enables us to better succeed in optimizing them for the client.

Analytics and Reporting

As communications firms use a wide range of online channels to connect with clients and prospects, they need digital professionals like Ironistic who understand how to leverage the convergence of technology and messaging to their advantage. Like any proud parent, we pride ourselves on key analytics reporting every month to identify things that work, things that don’t work, and areas for new direction. Basically, it’s our bragging rights!

Strategic Planning

We take strategic planning seriously and use evidence-based data to provide the best and most productive methods to collaborate with communications firms. Our fresh approach combines industry best practices with proprietary resources for research and development as well as analytics to monitor emerging opportunities across industries and sectors. When Murphy’s Law prevails and things don’t go as planned, we work on solutions, not blame, to develop options that keep projects moving forward.

Communications Firms: Let’s Partner!

Today’s digital technology is the backbone of any enterprise. Keeping up with technology is like “keeping up with the Joneses.” It is essential to have a strong social presence in a competitive environment. 

For communications firms, being on top of every aspect of the digital business can be overwhelming, expensive, and potentially detrimental to their success. That’s where Ironistic comes in. 

We enable communications firms to do what they do best: establish successful communications campaigns for their clients. Our commitment to excellence drives our motivation to succeed, and when we succeed, our clients reap the benefits. 

Ready to partner with us? Give Ironistic a call today!