10 Tips for Writing LinkedIn Articles:
How to Turn Insights Into Influence

If you’re looking to expand your professional footprint, engage your audience, and establish yourself as a thought leader, writing native articles on LinkedIn is a powerful tool. However, simply posting isn’t enough — you need a sound and productive strategy. Below, we’ll share 10 tips for writing articles on LinkedIn – best practices that can make them shine and keep your readers coming back for more.

How to Turn Your LinkedIn Articles Into a Sound Business Plan

1. Focus on Meaningful Content 

Beyond the adage of “write what you know,” ask yourself: What does my audience want to know? Choose topics that resonate with your industry and provide tangible value. Think about:

• Industry trends
• Actionable tips and strategies
• Lessons from real-world scenarios
• Your unique insight into emerging issues

Make sure your content aligns with your expertise – but also tap into what interests your target audience. When you consistently deliver valuable information, readers will value you as a trusted resource.

2. Create Headlines That Hook

Your headline is your article’s first impression — and we all know how important those are. A great headline grabs attention and promises value for your intended audience. Here are a few ways to nail it:

• Be clear; your readers should understand what they’ll gain.
• Headlines with numbers or lists tend to perform well.
• Spark curiosity with questions like, “Are You Making These Common Networking Mistakes?”
• Integrate power words like “essential,” “ultimate,” or “game-changing.” 

Example:
Instead of “Marketing Tips for 2024,” try “5 Game-Changing Marketing Tips You Need to Know in 2024.”

3. Grab Attention From the 1st Line

Your introduction should reel in your readers. Think about your favorite books. They probably started with a hook that drew you in, sparked your curiosity, made you want to keep reading – otherwise, you would’ve shelved it, right?

And while you’re not writing the next Pulitzer-Prize-winning novel, you can still start strong. Here are a few ideas: 

• Share a surprising fact.
• Ask a provocative question.
• Lead with a brief story or hypothetical scenario.
• Highlight a common pain point.
• Offer a teaser or create urgency.

You should then follow up by clearly outlining what your LinkedIn article will cover and why it matters. If readers know what’s in it for them, they’re more likely to stick around.

Example Hooks: 

• “Online shoppers spend 30% more when brands offer flexible payment options. Is your store set up to meet these expectations?”
• “With 92% of marketers seeing ROI from video, Video content isn’t the future — it’s the now. Are you making it a priority?”
• “Time is running out for businesses that aren’t adapting to digital transformation. Are you ready to make the leap?”
• “What if you could double your productivity without working extra hours? Sounds impossible, right? Let’s explore how it can be done.”

4. Organize LinkedIn Articles for Easy Reading

Nobody likes to read a brick wall of text – especially on a computer or mobile phone. Structure your article to keep things easy on the eyes:

• Break up content: Create easily-digestible sections with clear subheadings.
• Keep your paragraphs short: You’re not writing college essays anymore. Aim for two to three sentences per paragraph. Longer paragraphs on devices can make people go cross-eyed and skip important info.
• Use bullet points and lists: These help readers scan and grab key points.
• Value visuals: Add images, charts, or infographics to support your message and break up the text.

5. Add Search-Friendly Keywords

Keywords aren’t just for search engines — they also help your content reach a broader audience. Identify terms that your audience searches for related to the topic you’re writing about then naturally incorporate them into your article.

Be cautious though. Keyword stuffing is a vintage tactic – and not in a good way. This will not resonate with your readers – and search engines hate this. (See our article that covers white hat and black hat SEO.)

6. Prompt Readers to Take Action

Your LinkedIn articles should inspire your readers to do something. Whether it’s inviting them to share their thoughts, connect with you, or check out more of your content or services, a strong call-to-action (CTA) can boost engagement. Don’t publish without it.

CTA Examples:

• “Have insights to add? Share your thoughts in the comments below!”
• “Looking for more tips like these? Visit our resource center for expert advice.”
• “If you found this helpful, share it with your network!”
• “Ready to implement these ideas? Learn more about our services here.”

7. Make Your Content Mobile-Friendly

With more than 70% of LinkedIn users accessing the platform via mobile devices, optimizing your content for mobile is crucial. Before publishing, check how your LinkedIn article looks on a phone.

Mobile-Friendly Tips:

• Shorter paragraphs for the win: A ‘normal’ paragraph can feel like a Russian novel on a small screen.
• Watch out for tiny fonts in images: Text in visuals should be legible.
• Test your formatting: Make sure bullet points, lists, and headings display correctly.

8. Get the Word Out

Don’t just publish your article and hope for the best. Actively promote it so you can maximize its reach. Share it on your LinkedIn feed and encourage your network to do the same.

Promo Ideas:

• Tag connections: Mention people or companies related to the topic.
• Share in groups: Find relevant LinkedIn groups and post your article there.
• Leverage your company’s platform: Include it in newsletters or internal communications.

9. Interact With Your Audience

Writing articles on LinkedIn is just the beginning. To truly build relationships, you need to engage with your readers. Monitor comments and respond thoughtfully. Acknowledge compliments, address criticisms, and keep the conversation going.

10. Monitor Your Metrics

LinkedIn offers analytics tools to help you gauge how well your article performs. Keep an eye on metrics like:

• Views: How many people are reading your article.
• Engagement: Likes, comments, and shares.
• Demographics: Insights into who’s reading, such as job titles and industries.

Knowledge is power. Use this data to refine your strategy. If a certain type of content resonates, lean into that for future articles. If something seems dead on arrival, try and figure out what didn’t work.

Support for Writing LinkedIn Articles

Writing an article on LinkedIn is about more than sharing your thoughts — it’s about building your brand, building relationships, and leading meaningful conversations. By following these 10 best practices, you can create compelling, impactful content.

Does this sound good, but you need help figuring out the right strategy? Or do you have too much on your plate and need some expert content creation? Ironistic can help.

We’ll work with you as a partner – understanding your industry, niche, audience, and objectives. Then, we’ll craft and execute a stellar strategy that supports your goals.

Ready to get started? Contact Ironistic today.