IIBEC | Ironistic

Meet Our Client

The International Institute of Building Enclosure Consultants (IIBEC) is an international association of professionals who specialize in roofing, waterproofing, and exterior wall specification and design. From sprayed polyurethane foam to cedar shakes, from parking garages to air barriers, IIBEC has a member expert for every type of roof, exterior wall, or waterproofing issue in the world today.

Their Objectives

With the association’s rename and rebrand, IIBEC wished to expand audience and membership knowledge to better include all three specialties. An updated digital presence would help display the benefits of joining the association to current and future members.

Ironistic's Solution

The main goal of this website redesign project was to design and develop a website to showcase IIBEC and what the association has to offer. Ironistic and IIBEC worked together to develop a technical strategy that would fit the needs of staff and members alike. To grow their footprint, Ironistic was tasked to streamline and organize their website content. The team worked directly with the IIBEC staff to prioritize and present their resources through a custom map and publications hub, allowing audience members to better learn the IIBEC story. In addition, Ironistic improved user experience for IIBEC’s target audience by adding a seamless connection between MemberSuite and WordPress platforms.

Their Results

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