“Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” — Michele Jennae What did people and businesses do before LinkedIn? LinkedIn has ushered in a golden age of networking, recommendations, job sourcing, talent sourcing, and brand awareness all in one platform. While LinkedIn has […]
Integrated digital marketing strategies are a cornerstone of business outreach and brand-building. The good ol’ days of door-to-door salesmen, snail-mail flyers, glitzy highway billboards, and 30-second radio ads can’t cut it alone anymore. We live and breathe the internet. If we’re not Googling away on our desktops/laptops, we’re happily browsing on mobile – not to […]
You’ve probably heard the old adage, “Don’t judge a book by its cover.” Regardless, the majority of people – at least initially – do it anyway. With the prolific growth of online shopping, social media, and online advertising, this standard has really become just words in the wind. Images are more important than ever. But […]
By Josh Hall, Development Manager In this article, learn: What does website performance optimization mean? Why is website optimization and performance so important? What are some ways to improve website performance? What Is Website Performance Optimization? We live in a world where speed is everything. We expect quick-time delivery, instant entertainment streaming, pizza in under […]
Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems. So, how do you choose the best digital advertising platform for your specific needs and goals? […]
On Wednesday, March 16th, 2022, Google announced in a blog post that their Universal Analytics (UA) will begin its sunset in the summer of 2023. Stating that after the sunset, UA will no longer be tracking website traffic data for all Google Analytics (UA) accounts. Google Analytics is extremely important for tracking the [...]
Social media is a solid choice for your digital marketing strategy – its influence is obviously prevalent. How do you determine which social sites suit your success? Ironistic is here to help. Get some insight on factors to consider when drawing up your social media marketing plans. Understand your audience while utilizing demographics and analytics […]
Let's talk 508 compliance! If you need a refresher on what exactly 508 compliance is, click here and take a few minutes to refamiliarize yourself. Refreshed? Alright! Now that you have a solid foundation of what it is and why you need to make sure your website is compliant, let's jump into the below 508 compliance checklist to go over the basic necessities for your website.
It is no secret that Software as a Service (SaaS) solutions have created significant shifts in how we do virtually everything. They are used in our everyday business and personal lives. SaaS can also solve a lot of problems and streamline processes, but is it the right solution for you and your business? Let’s break down what exactly a SaaS-based solution is and if it is a better fit for you vs. a custom website solution.
Headquartered here in the Washington D.C. area, Ironistic works with a LOT of associations. There’s an association for everything! There's even an Association for Old Crows (look it up, it’s a thing!). And while the focus of every association is different, their primary goals are almost always the same:
