Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems. So, how do you choose the best digital advertising platform for your specific needs and goals? […]
Building backlinks for your website is an integral part of gaining more visitors onto your site, and essentially more customers. If your website is ranking for keywords on the top pages of Google, but still not performing well, you may not have established a strong backlink profile yet. Doing so will take time and strategy. […]
On Wednesday, March 16th, 2022, Google announced in a blog post that their Universal Analytics (UA) will begin its sunset in the summer of 2023. Stating that after the sunset, UA will no longer be tracking website traffic data for all Google Analytics (UA) accounts. Google Analytics is extremely important for tracking the [...]
Social media is a solid choice for your digital marketing strategy – its influence is obviously prevalent. How do you determine which social sites suit your success? Ironistic is here to help. Get some insight on factors to consider when drawing up your social media marketing plans. Understand your audience while utilizing demographics and analytics […]
According to statistics, 58.4% of the world’s population is using social media as of January 2022. The average internet user is on social media for 2 hours and 17 minutes per day. This means there are great opportunities on social media for associations to grow. However, doing so will take some strategic planning. If you […]
Let's talk 508 compliance! If you need a refresher on what exactly 508 compliance is, click here and take a few minutes to refamiliarize yourself. Refreshed? Alright! Now that you have a solid foundation of what it is and why you need to make sure your website is compliant, let's jump into the below 508 compliance checklist to go over the basic necessities for your website.
Headquartered here in the Washington D.C. area, Ironistic works with a LOT of associations. There’s an association for everything! There's even an Association for Old Crows (look it up, it’s a thing!). And while the focus of every association is different, their primary goals are almost always the same:
The lack of planning and scheduling security and upgrade audits is one of the most significant issues we see come into the Iron Quality department. These are very important, not only for the overall maintenance, but the well being of the site over time. During this process, we go in and update security-related settings on the site and server, review any plugin updates and WordPress version updates to ensure there are no conflicts, and take steps to improve the overall page load times.
The lack of planning and scheduling security and upgrade audits is one of the most significant issues we see come into the Iron Quality department. These are very important, not only for the overall maintenance, but the well being of the site over time. During this process, we go in and update security-related settings on the site and server, review any plugin updates and WordPress version updates to ensure there are no conflicts, and take steps to improve the overall page load times.
After experiencing MozCon Virtual for the first time in 2020, I jumped at the chance to sign up for MozCon 2021. I knew the sessions were going to be great and I eagerly awaited the first day. I wasn’t disappointed. The lovely Flavilla Fongang took the “stage” for the first session and opened my eyes to neuromarketing. I had heard of it before, but not like this. Two of my greatest loves, psychology AND marketing, working together? I was hooked.
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