When a company, large or small, can connect with their customer’s emotions, the return on that connection is always positive. There are a lot of companies out there, a new one every day it seems, and many fight for the same customer bases. The question has always been: How do you get those customers or clients […]
I recently ran into a dilemma helping out a client with tracking conversion goal funnels for ajax forms. In other words, there are no individual URLs for steps within the conversion funnel or even a confirmation page for that matter. They wanted to be able to track form completions independently. They also want to analyze […]
So, you want to become a digital marketer… You ask yourself: Where should I start? What experience and skill sets will I need to have? What level of Education will I need? How can I get my foot in the door? How does personality come into play? The career path and journey will be different for […]
Design, especially web design, is a tricky field for amateurs. Many people’s first reaction to being handed a web design task is to create something which satisfies their own design tastes. As either a business owner or a designer, it’s important to remind yourself the point of it all. Nobody should have a website for […]
Before we dive into the “why” of digital marketing, let’s briefly visit the “what”. Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads (such as Google AdWords). But digital marketing also includes wireless text messaging, mobile apps, podcasts, email, social media advertising, electronic billboards, digital […]
Developing a content marketing strategy, or even knowing that you need one, is the first step to a campaign’s successful, impactful delivery. But once you develop your strategy, you can’t just email it out and call it a day. A strategy in and of itself isn’t going to increase your conversion rates or get your […]
If you’re anything like me, you are always on the lookout for ways to make your life a little easier, become more efficient, be more productive, and increase your level of awesomeness. Google Chrome has been my browser of choice for many years for a number of reasons, but one of my favorite features is Google […]
How To Hashtag It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created in 2007 by developer Chris Messina, hashtags […]
